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Video 1: Video Recording Tips

Video 2: Sample Video

Bottom Section: Guidelines

Here’s the formula:

• Keep it short, under 2 minutes is best.
• Start with a question. Questions grab interest. The question should get them to think about their life. Don’t be too specific. Be high level, general,  appealing to the “gaps” in their life and pointing to the chance to start again — and that this Easter is the perfect time. [IMPORTANT: Do NOT open with any kind of “intro reel” or branding. Just start talking right off the bat!]
• Announce  your services.
• Share why it will be fun/different/interesting. Talk about what the experience will be like. People crave experience. Mention something about it that makes your services unique other than just Easter alone.
• Give your call-to-action. Always end with a call-to-action for any video you produce, ever! Just come right out and tell people the decision you want them to make.  Sample: “And we’d love to see you there. It’s happening at 11 am Easter Sunday at Calvary Baptist Church 117 Post Road. For more details, click the link in this post. And don’t forget to like and share this video!”